New Forms of Media Publishing

As we push into a another decade of the millennium, the need for newer forms of technology, for example, publishing and media, becomes ever apparent. Most people have become familiar with the uses of the Internet. With this advancement, people begin to reply less on the more traditional forms for media, namely print and broadcasting.  A good example is the shift from printed newspapers to the online edition.  The Straits Times from Singapore Press Holdings created The Straits Times Interactive website to keep up with technology.  Even the broadcasting media has joined the online bandwagon some years back, with the introduction of Channel NewAsia.     

The Internet has now become a popular alternative as new forms of publishing.  Because of its accessibility and size of the global audience, companies are tapped on the Internet's vast resources to reach their targeted demographics. 

Like blogs, newspapers, books, films and television series can now be accessed online through their own websites.  And this works because it allows their audience to interact with them on a personal level. 

The recent years saw the birth of some new media, like Facebook, MySpace, Twitter, Friendster, YouTube, podcasts and weblogs.  All these media have found their niche in the cyber sphere.  While some of these platforms are reaching the end of their rope, there will be some that will flourish and reach greater heights.

In the last year or two, the world has witness yet another form of publishing.  This form of publishing is generated by Twitter feeds.  The content of the books does not change, but the context in which it is interpreted and understood does.



Arguably, this is perhaps the most novel form of publishing to date. At this point, we are unable how feasible this new platform is, but one thing is certain; that the Internet, or World Wide Web, has taken to world by storm and there is no denying of its power and usefulness.


References: 

YouTube, viewed 27 May, 2010,