Sunday, June 13, 2010

Issues in Publication - Print vs. Online (Audience)

Issue: Audience 
- Print 
Print magazines have a consistent following who will purchase or subscribe to the magazine or publication. Some of their demographic readers pick up the product if the content catches their eyes, this means they have little control over the content see since the information they see is through the cover lines and cover photos. 

- Online  
Online magazines have a wider range of audience, probably from an eclectic mix.  Many of their audiences stumble into their sites due to the results of search engines that brings them to the related websites.  Due to this, online periodicals would naturally amass a larger following due to the wider extent of audiences it can reach.  The Internet, being a world wide resource, reaches people internationally and globally. 

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