Tuesday, June 8, 2010

Issues in Publication - Print vs. Online (Frequency of issues)

Besides the design issues that we have previously discussed, the battle between print and online publishing is never-ending. 

Each has got very valid and strong points to sustain its survival and viability. We will be discussing these print and online related issues over the next few posts. 

Issue: Frequency of publications 
- Print 
Because of the logistics, print magazines usually have a longer gap between each issues.  Time needs to be factored in for the layout planning, garnering of advertising revenue to justify the number of pages, the printing process and eventually the delivery of distribution.   

The content of print media do not get updated until the next issue, which can be either on a daily, weekly or monthly basis.  As such, news and information for readers of print publications will always be late.

- Online  
Online magazines, however, needs to be updated frequently to keep readers interested and increase their traffic flow.  Because updates can be posted every minute, every hour, they keep their readers well-informed and abreast of what is happening. 

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